What you get: one story, carried by everything

The sequence

Why we always start with strategy

Design without strategy is decoration. If your current brand doesn’t land, it’s usually not because the visuals are wrong—it’s because the story underneath isn’t clear yet. That’s why every project follows the same sequence:

1. Category Strategy — we define the space you can claim.
2. Brand Design — we shape that claim into a brand people recognize.
3. Go to Market — we launch it, inside and outside your company.

Whatever package you choose, that order never changes. Strategy before design. Category before strategy.

What you walk away with

What lands on your desk?

Three columns, mirroring the numbered service cards above.

1. From Category Strategy

Your thinking, made transferable:

• A sharp category definition—what you are, what you’re not, who you’re for
• Your named enemy: the thinking error holding your market back
• A Shift Statement that explains why now is your moment
• Your Category POV in one sentence your whole team can repeat
• Counter-narrative messaging and language guardrails
• The complete Category Design Canvas—the source everything else grows from

The test: a new hire tells your story in week one—and it lands exactly like it does when you tell it.

2. From Brand Design

Your thinking, made visible:

• Brand values and architecture, built on your category—not bolted on after
• Brand story, manifesto, and tagline
• A tone of voice guide: the words you use, the words you drop
• A complete visual identity—logo suite, color, typography, graphic language
• Website design and development, when your scope includes it

The test: people recognize it’s you before they’ve read a single word.

3. From Go to Market

Your thinking, put in motion:

• Brand guidelines your team actually uses
• A master pitch deck and communication templates
• A campaign framework built on your category narrative
• An internal activation workshop—because the market only buys the story after your team does
• A launch plan across four fronts: company, product, sales, and marketing

The test: the story moves without you on the call.

The packages

Four ways to work with us

Every package follows the same sequence. The difference is how far we build with you.

Category Kickstart

“We need to know what we actually are.”

You feel the pain, but want to see the work before committing further. Fair enough. In two to three weeks, we run founder interviews and a half-day workshop—condensed from our full methodology. You walk away with a sharp category definition, a first-draft Mic Drop statement, and a clear picture of what the full work would unlock.

These are working drafts, not launch-ready materials. This is the door, not the house. Continue within three months, and the full investment credits toward a Category Sprint.

Timeline: 2–3 weeks

Category Sprint

“People don’t get what we do.”

The full strategic foundation. Research and discovery, multiple workshop sessions, our complete eight-phase methodology, and a refined strategic narrative. You walk away with your category defined, your enemy named, your Shift Statement written, and a canvas your whole team can build from.

This is the package for founders whose product is real and whose traction is real—but whose story keeps changing depending on who’s in the room.

Timeline: 6–10 weeks

Brand Foundation

“We need an identity that matches who we’re becoming.”

Everything in the Category Sprint, plus brand strategy and a complete visual identity: values, architecture, story, manifesto, tagline, tone of voice, logo suite, color, typography, and graphic language. All grown from the same source—so your brand doesn’t just look good, it means something.

For companies ready to look like what they actually are.

Timeline: 12–16 weeks

Brand Transformation

“We need everything.”

Everything in Brand Foundation, plus a fully designed and developed website, brand guidelines, branded templates, a master pitch deck, a campaign framework, and an internal activation workshop. The complete move—strategy, identity, website, activation—made all at once.

Timeline: 16–24 weeks

Note under packages: What about investment? That depends on scope—research depth, complexity, feedback rounds. On the call, we give you one clear number for the complete solution. No module-by-module puzzling.

What we don’t do

Where we say no

No design without strategy underpinning it—ever. No branding sprints that skip the thinking. No social content, no funnels, no growth hacking.

And if you already know exactly what you are, what you’re not, and who you’re for? Then you may not need us. Although most founders think they know—until six people on their team give six different answers to “what do you do?”

Let’s find the one line that runs through everything

European tech founders build the best products. American companies own the categories. Ending that starts with one conversation: where does your story break?

If you’ve lost a deal you should have won, or hired someone who can’t carry the story without you on the call—that’s the moment this work is for.