Our approach in 3 leaps

From future vision to impactful brand

Every strong brand starts with a vision.
Not just of who you are — but of the change you want to create.

We support organizations that aim to improve the world by helping them clarify their story, connect their team, and build a brand that provides both energy and direction.

Our approach consists of three leaps.
Each leap brings you closer to a Future Brand: a brand that is meaningful now — and remains relevant in the future.

Leap 1: Future Visions

We begin by sharpening your ambition.
Where do you stand today?
What’s changing in your sector, in society, or in technology?
And what does that mean for your role as an organization?

Together, we map out future scenarios and shape a clear brand vision. This phase includes:

• Future Workshop: exploring trends and translating them into opportunity

• GAP & competitor analysis

• Value Proposition & brand DNA

• Brand Architecture & Positioning

• Brand story and (optional) name creation

Result: A strong strategic foundation with clear direction — captured in a clear brand roadmap.

Leap 2: Brand Empowerment

Now that we know where you’re heading, we make the brand tangible.
In this phase, we develop the visual and verbal identity of your brand.
Always in co-creation, with room for exploration and refinement.

• Brand tone of voice

• Visual research & identity foundations

• Style refinement

• Brand pitch and presentation

Result: A distinctive brand that resonates inside and out — ready to inspire, activate and convince.

Leap 3: Impact Platform

A brand only comes to life when it is embraced and shared.
We ensure your organization can use, evolve, and activate the brand for real impact.

• Templates, pitch decks or websites you can easily update

• Tools and formats to express your brand

• Activation ideas and content formats tailored to your audience

Result: A powerful brand platform that enables you to communicate with clarity and consistency.

For every challenge

Our approach answers the most essential brand questions organizations face.

But a starting organization needs something different than one that’s ready to conquer the world.

That’s why we offer three types of packages: Start, Transformation, and Growth.

Read more about our services here.

Why this works

We don’t believe in branding as a final product.
We believe in brands that spark movement — within your team, in your communication, and in the world.

That’s why we combine future thinking, strategy and design in an open and engaged process. With space for intuition, but always focused on results.

Our approach is:

• Participatory (your team is actively involved)

• Future-oriented (we look 5 to 30 years ahead)

• Strategic and creative (we connect ideas to form)

• Practically applicable (no branding that ends up in a drawer)

Ready to build your Future Brand?