No Bullshit Rebranding

Challenge

When we first met the three owners of No Bullshit, they were searching for a new balance. Their old identity hadn’t been updated in nearly 10 years and lacked vision and boldness. This was also reflected in their name choice: they used the abbreviation “NOBS” instead of “No Bullshit,” almost as if they were afraid to speak up. Their focus was mainly on service—without a voice of their own.

In their work, they showcased their quality, but thought branding was unnecessary. Still, they realized their creativity and team energy could be put to better use. The true identity of No Bullshit was vague and hidden. Our task was to make it clear and recognizable—both to the team and their clients.

Solution

After a series of strategic workshops, it became clear that NOBS was ready to once again be “No Bullshit.”

No more hiding their pride and creativity. They embraced the drive to stand for who they truly were. No more bullshit, just the real deal.

No Bullshit stands for honest craftsmanship, genuine stories, and full support from everyone on the team. A positive attitude. So alongside the “NO,” we also created a “YES.”

Yes and no are opposites, but they work beautifully together. They create the tension of a well-told story, fuel the team’s boundless imagination, inspire solutions for every client challenge, and bring yin and yang into each project—both in production (the practical) and in the end result (delivering the message).

Together, these formed the inspiration for the visual identity.

Execution

How do you capture the team’s energy and creativity and combine it with a down-to-earth attitude?

How do you create an identity that is both understated and bold?

We found the answer in a crystal-clear, no-frills logo. The name in all caps, framed in a sleek border. This became the starting point for the entire identity. The building block we used as the foundation.

We also framed everything No Bullshit says “YES!” to: imagination, excitement, drama, love, surprise, humor, curiosity, adventure—all the ingredients needed to tell a great story.

The rough icons are the second element of this identity. A nod to the basic symbols used in the video world. They support the straightforward character of the brand and the team’s slightly rebellious attitude. They provoke, intrigue, and spark curiosity about the story.

With all these elements, we build structures and collages that create new levels of communication—levels that go beyond just visual identity. Each client project also showcases the mindset and energy of the creators.

Impact

The new visual and mental identity is a confidence boost for the No Bullshit team.

It captures, in words and visuals, how they harness the power of storytelling in their videos. The web design itself feels like a story, inviting you to dig a little deeper to find your way.

The new identity elevates the team, attracts new employees and clients, and gives them a clear sense of direction. They needed that, because they were searching and somewhat adrift. It brought a new balance to how the three owners work together within the company and gave production the affirmation they were looking for.