From gut feeling to visual clarity — together, we shape your brand’s direction.
A visual identity needs to do more than look good. It has to feel right. Reflect your strategy. Resonate with your audience. And at the same time — inspire, challenge, and move things forward. But how do you get there — especially if design isn’t your expertise?
That’s where Visual Research comes in.
It’s our co-creative method for shaping your visual identity — together with your team. Even if you’re not a designer, your perspective is essential. We’ll help you articulate what feels right, and give you the tools to shape a clear direction.
What is Visual Research?
Visual Research is an interactive work session where we explore and define the visual space your brand should live in. It helps us (and you) identify what works, what doesn’t, and why — on a strategic, emotional, and aesthetic level.
How it works — step by step:
1. Gather
We collect a broad range of visual directions: logo sketches, color palettes, typography, compositions, photography, illustrations, messaging — all based on your brand strategy.
2. Layout
We spread everything out — on the wall, or digitally. This creates a full visual landscape to explore. You’ll immediately see what stands out, what patterns emerge, and what sparks discussion.
3. Feedback Session
Together with your team, we walk through everything — step by step.
Using post-its, stickers, and open conversation, we ask:
- What fits us?
- What feels off?
- What surprises or inspires us?
- What’s a definite no?
We guide the session with care. No design knowledge needed. No wrong answers. Just honest reactions and shared insights.
4. Synthesis
We take your input and refine the direction. The goal: clarity. We distill what resonates most — across emotion, function, and form — into a coherent visual starting point.
5. Visual Conditions
The final result is a defined set of creative boundaries and strategic insights. These conditions form the foundation of your visual identity: a balance of feeling and focus, individuality and cohesion.
What does it give you?
- Clarity — even if you’re not “visual”
- Buy-in from your whole team
- Faster alignment, fewer opinions
- A stronger, more strategic creative direction
- A visual identity that’s truly yours
Why it matters
Each future scenario calls for its own visual language.
Through images, form, motion, and words, we build visual stories that already express tomorrow’s brand — today.
This process gives you an edge. It brings your brand promise to life. And it helps your team see the future they’re about to shape.
Ready for your brand research?