Stand out with your unique tone of voice
On any given day, people are bombarded with hundreds of messages from brands—ranging from short Google ads to long-form blogs and videos on YouTube or LinkedIn. Everyone’s shouting for attention. So how do you make your brand stand out without shouting too? Discover how a distinctive tone of voice helps you capture the attention your brand truly deserves.
Words like no other: your unique voice
The challenge of standing out
Whether you’re building a new brand or refreshing an existing one, cutting through the noise can be tough. You want people to listen—and remember you. But how do you get noticed without raising your voice?
Finding your own tone of voice
We help you define your brand’s personality and translate it into a recognizable, unique tone of voice. With a clear and human brand voice, you stop sounding like an anonymous organization and start feeling relatable. People immediately get a sense of who you are and how you show up.
Create emotional connection
The right tone helps you connect with your audience’s values and interests. It builds emotional connection. Just like you’d recognize the voice of a friend, a strong tone of voice makes your brand instantly recognizable and memorable—setting you apart from the rest.
A great example
Take Oatly, the oat milk brand that uses clever, humorous language to strike exactly the right chord with its audience. Even without a logo, you’d know it’s them—thanks to their one-of-a-kind way of speaking. That voice helped them claim a leading spot in their market.
The power of consistency
Consistency is key to delivering a powerful brand story. By using the same tone of voice across all your communications, you build trust and loyalty. People start recognizing and remembering your brand more quickly—which is exactly what you need in a crowded space.
Let’s find the right words together
Want to give your brand a voice that stands out and sticks? Let’s work together to bring your unique identity to life—with words that truly resonate.