Brand book of merkgids
If you want your brand to truly make an impact, clarity and consistency are key. A brand book—or brand guide—is the perfect tool for that. It brings all elements of your brand together in one place and ensures your identity stays consistent, both within your team and out in the world.
All your brand assets in one clear digital guide
Visual brand elements
Have you developed your visual brand identity? Then you’ll want to make sure it’s used correctly—whether you’re creating materials yourself or working with others. A brand book helps you document everything: from your logo and color palette to the fonts you use. You can also include examples, like your website, presentation templates, and social media designs. That way, your brand always stays consistent and recognizable.
More than just visuals: your verbal brand
A brand book isn’t just about design—it also captures your verbal identity. Think of your brand values, a short manifesto, and a clear description of the value you bring to your audience. And of course, your tone of voice—with real examples of how it’s applied. This helps everyone inside and outside your organization understand exactly what your brand stands for.
Your team as brand ambassadors
A brand book only works if your team truly understands and supports your brand. If employees don’t know what your brand identity is—or don’t feel connected to it—then even the best guide won’t make an impact. That’s why it’s essential to involve your team and make sure they genuinely embrace the brand.
Stakeholders and shared ownership
It’s smart to involve not just your team, but other key stakeholders in building your brand identity. Let them contribute ideas to your visual style or new website, for example. Our workshops are a powerful way to do this—creating real connection and buy-in from everyone involved.
The brand book as a playbook
When everyone’s aligned, the brand book becomes a practical playbook. It shows exactly what’s needed to keep your brand consistent and ensures everything reflects your core values.
A living document
Remember: a brand book should evolve with your brand. As your organization grows or shifts direction, it’s important to keep the guide up to date. A digital format makes this easy—so you can adapt whenever needed.
Is your brand facing a shift or ready for something new?
Let’s explore how we can support you in the next step.